Originally posted by widowmaker
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Opening the upper bowl may have cost the team money rather than added to their coffers. By moving up there, they had to maintain working facilities, dust things off so to speak, get a concession stand working, etc. For so few fans, I doubt it was a money maker.
On the other hand, in Edmonton's market, right now in this moment, it's a signal: we're back. It's been so long, and this was an opportunity to tell the community that the team they remember is back in town and ready to roll. Even the fact that this article was published, questioning the decision, is one of a number of signs that Edmonton noticed, and they'll be more inclined to keep an eye on the team.
Overall, I'm glad they did it. Maybe on the post-Labour Day Calgary game, they'll have to do it again. And, of course, the western final.

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