Re: And the Bills in Toronto fiasco begins ...
Looks like some people are starting to dump their Bills-Dolphins tickets already. Scalpers are expecting big losses.
Bills' ticket sales lag in Toronto
Preseason giveaways are cause for concern
By Gene Warner NEWS STAFF REPORTER
Updated: 08/19/08 10:30 AM
Maybe the Buffalo Bills-Miami Dolphins regular-season game in Toronto on Dec. 7 will be a sellout that proves what a strong National Football League market Toronto is, even for exorbitantly priced tickets.
But for now, the Bills in Toronto experiment has a public relations nightmare on its hands, having to deal with widespread media reports that 15,000 — and maybe up to 17,000 — tickets had to be given away to create a “sellout” Thursday night.
And that, Toronto media claimed, could have translated into a loss of anywhere from $3 million to $5 million for Rogers Communications.
Rogers is paying the Bills $78 million to host eight games over five years, or an average of $9.75 million per game.
Thursday’s preseason game between the Bills and Pittsburgh Steelers drew an announced crowd of 48,434 in a stadium believed to seat slightly under 54,000 for the Bills games. That’s roughly 90 percent of capacity.
Last week, Bills in Toronto officials claimed that about 2,500 tickets had to be distributed Monday to “sell out” the game and lift the TV blackout in time.
But widespread anecdotal reports, circulated throughout the Toronto media, pegged the number of free tickets at four to six times that amount.
“We’re estimating something in the neighborhood of 15,000 [free tickets], and if we’re wrong, by all means, somebody from the Rogers empire can call and correct us,” popular Fan590 talk-show host Bob McCown said on the air Friday.
One source more familiar with the ticket-selling operation questioned the 15,000 figure, suggesting the more accurate range would be between 8,000 and 10,000 unsold tickets.
Whatever the figure, McCown outlined the challenge those unsold tickets create for the Bills in Toronto organizers in selling out the Dec. 7 Dolphins game.
“Who buys a ticket for the Buffalo Bills between now and Dec. 1?” McCown asked during the round-table discussion. “You’d have to be dumber than a post to buy a ticket, given the fact that they were giving ’em out like candy.”
Another member of the round table, who said he had bought four tickets for $550 each, then offered to sell his Bills-Dolphins tickets for half-price.
That’s better than the scalpers were doing Thursday. One ticket “broker” told The Buffalo News that he’d be lucky to get half-price. Other ticket vendors reported trying to sell tickets for 25 percent of the face value.…
http://www.buffalonews.com/cityregion/story/418004.html
Looks like some people are starting to dump their Bills-Dolphins tickets already. Scalpers are expecting big losses.
Bills' ticket sales lag in Toronto
Preseason giveaways are cause for concern
By Gene Warner NEWS STAFF REPORTER
Updated: 08/19/08 10:30 AM
Maybe the Buffalo Bills-Miami Dolphins regular-season game in Toronto on Dec. 7 will be a sellout that proves what a strong National Football League market Toronto is, even for exorbitantly priced tickets.
But for now, the Bills in Toronto experiment has a public relations nightmare on its hands, having to deal with widespread media reports that 15,000 — and maybe up to 17,000 — tickets had to be given away to create a “sellout” Thursday night.
And that, Toronto media claimed, could have translated into a loss of anywhere from $3 million to $5 million for Rogers Communications.
Rogers is paying the Bills $78 million to host eight games over five years, or an average of $9.75 million per game.
Thursday’s preseason game between the Bills and Pittsburgh Steelers drew an announced crowd of 48,434 in a stadium believed to seat slightly under 54,000 for the Bills games. That’s roughly 90 percent of capacity.
Last week, Bills in Toronto officials claimed that about 2,500 tickets had to be distributed Monday to “sell out” the game and lift the TV blackout in time.
But widespread anecdotal reports, circulated throughout the Toronto media, pegged the number of free tickets at four to six times that amount.
“We’re estimating something in the neighborhood of 15,000 [free tickets], and if we’re wrong, by all means, somebody from the Rogers empire can call and correct us,” popular Fan590 talk-show host Bob McCown said on the air Friday.
One source more familiar with the ticket-selling operation questioned the 15,000 figure, suggesting the more accurate range would be between 8,000 and 10,000 unsold tickets.
Whatever the figure, McCown outlined the challenge those unsold tickets create for the Bills in Toronto organizers in selling out the Dec. 7 Dolphins game.
“Who buys a ticket for the Buffalo Bills between now and Dec. 1?” McCown asked during the round-table discussion. “You’d have to be dumber than a post to buy a ticket, given the fact that they were giving ’em out like candy.”
Another member of the round table, who said he had bought four tickets for $550 each, then offered to sell his Bills-Dolphins tickets for half-price.
That’s better than the scalpers were doing Thursday. One ticket “broker” told The Buffalo News that he’d be lucky to get half-price. Other ticket vendors reported trying to sell tickets for 25 percent of the face value.…
http://www.buffalonews.com/cityregion/story/418004.html

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