Re: TEAM 1260: Addition by subtraction - Then more subtraction
The TEAM will always be at or near the bottom when it comes to overall audience share (which is what that 1.5 number shows)- a fact of life for niche formats like sportstalk in most cities. More telling is the column showing the TEAM's rating among their target audience of 25-54 year old males. The mediocre 3.4 they got there is lower mid-pack but up from the previous book and compares favourably to non-NHL rightsholders in other cities.
The TEAM will always be at or near the bottom when it comes to overall audience share (which is what that 1.5 number shows)- a fact of life for niche formats like sportstalk in most cities. More telling is the column showing the TEAM's rating among their target audience of 25-54 year old males. The mediocre 3.4 they got there is lower mid-pack but up from the previous book and compares favourably to non-NHL rightsholders in other cities.
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